Or is it really all about you?
If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.
But the truth is that there are two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.
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